Last week, like everyone it seems on the InterWeb, I got sucked into the vortex of Gizmodo’s uncovering of the latest iPhone. As an avid iPhone user and one who is just coming up to upgrade season I was intrigued and took full advantage of what I thought was Apple’s leak to see the new device. The more you read about the story though, the more it starts to taste bad. As it turns out, the iphone was basically stolen from a pub and then sold to the highest bidder.
So for me, the question becomes, when is it ever right to steal? Is this type of thing ‘right’ to do because millions of people will take advantage of it? Despite our wish that apple would be more forthcoming with its product development cycle and more open about what stage it’s at, they have figured out that mystery can often be it’s best marketing. I for one now regret heading over to Gizmodo (who won’t even get the benefit of a link) and taking part in their theft.
I would hate it if something like this happened to me so Apple, I am sorry for taking part in all the hoopla related to the theft and exposure of your latest iPhone. I promise that from now on I will resist the urge to know ahead of time and wait for your official announcements.
Click here to read a great article from the Macalope about the whole affair.